Pandemic - IRJSTEM

Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer

admin_irjstem Abstract Customer acquisition, Customer relationship management strategies, Customer retention, Descriptive-correlational, Pandemic, Resort

Xavier Lawrence D. Mendoza, Rangie O. Espejon
Corresponding email: [email protected]

A B S T R A C T

Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study’s primary objective was to determine and understand the customer relationship management strategies of selected resorts in Cavite during the pandemic. A descriptive[1]correlational research design was utilized in the study, and a purposive sampling technique was used in selecting targeted respondents. The researchers utilized a self-constructed survey questionnaire that 20 resort owners and managers answered in Dasmariñas City, General Trias City, Naic, and Tanza, Cavite. The result revealed that most of the respondents had operated their business for a long period of time, mostly as a sole proprietorship, and had a considerably small number of employees. The study found that the social media network was the most utilized customer relationship management strategy in the acquisition of potential customers. The marketing incentives were most used in retaining the customers. Lastly, most respondents utilized multiple channels supports to create extra value for customers. Considerably, there is no significant relationship between the business profile of the respondents and the perceived effectiveness of customer relationship management strategies except between the length of business operations and customer expansion. Despite the uncertainties brought by the pandemic to the hospitality and tourism industry, customer relationship management strategies aided the business sustainability of the resort businesses. In line with the existing new normal, this study recommended that resort firms should employ innovative strategies that are sensitive to customer trends.

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Teachers’ and parents’ support on learners’ academic stress amidst pandemic

admin_irjstem Abstract Academic stress, Pandemic, Teachers’ and parents ‘support

Princess Jeah Marie S. Geroso, Rogenel P. Aloba
Northern Negros State College of Science and Technology, Philippines
Don Ricardo Jesena Sr. Elementary School, Philippines
Graduate School, Northern Negros State College of Science and Technology, Philippines
Corresponding email: [email protected]

A B S T R A C T
In response to the challenges in education brought about by Covid-19, the Basic Education Learning Continuity Plan (BE-LCP) exposes the learners to different learning modalities, one of which is the printed modular distance learning. Modular printed distance learning adds to learners’ workload and deprives them of good learning environments and some students are having trouble adjusting to the new learning style. Notably, if this situation is assumed, negative outcomes such as anxiety, concern, despair, discomfort, and trauma would be experienced as a result of distance learning stress. The purpose of this study is to determine the level of academic stress and the extent of teachers’ and parents’ support to learners amidst pandemic and is significant difference exists between the level of learners’ academic stress and the extent of support given by their parents and teachers. This study employed a quantitative research design utilizing descriptive and correlational approaches. Cluster sampling was used to determine the sample size which resulted in 356 learners. Findings revealed that learners experienced academic stress, but they felt the support of their parents and teachers. A significant correlation between the learners’ academic stress and teachers’ and parents’ support exists. This study concluded then that learning and studying at home amidst pandemics created stress and disturbances to the learners’ cognitive and emotional well-being. The parents’ and teachers’ support to the children’s academic stress was evident. The extent of teachers’ and parents’ support alleviated the learners’ academic stress. Learners were not ready for independent learning for they needed the scaffold and guidance of their teachers and parents.

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